ABOUT OLIVE ROE
eco-conscious & PLANT-BASED
we are good TO the Earth BECAUSE THE EARTH is good TO us
ABOUT THE FOUNDER
Hello, I’m Shade (Shah-DAY), the founder and creator of Olive Roe, a skin, bath, body and hair brand, established in 2017.
Back in 2011, my interest in hair and skincare had reached a peak, so I used my background in science to delve deeper, developing a greater understanding of cosmetic ingredients and formulations. I soon discovered the majority of popular brands fill their products with inexpensive filler ingredients, adding no benefit to skin health. My frustration only grew when I found many “high-end” and “luxury” brands tend to do the same, while still charging premium prices.
As a crafty, hands-on person, with a passion for cosmetic science, the only logical step forward was to make my own products from scratch. Experimenting in my parent’s kitchen, I worked towards formulating simple products, using natural and plant-based ingredients, without comprising effectiveness. Before long I was creating high-performance products and I knew I was onto something special.
Staring as a DIY project for personal use, and then as creations for friends and family, to now, meticulously formulating products for you - Olive Roe was born.
ABOUT THE BRAND
Our philosophy is to take a minimal approach to personal care products. We’re all about simplicity, using fewer ingredients, carefully chosen because of their beneficial properties. At its core, Olive Roe is a brand that makes products that actually work, doing exactly what they say on the tin.
ABOUT THE PRODUCTS
Every ingredient that we use is carefully chosen to illuminate your natural beauty. By harnessing the nourishing power of plants, our products repair and soothe, nurturing the long-term health of your body’s largest organ. Here at Olive Roe we are committed to mindfully formulating the highest quality products that yield noticeable results.
We believe that effective, healthy skincare should be accessible to everyone. We want it to be simple and exciting to choose your personalised collection of products. Our formulations are few in ingredients, and they pack the punch you are looking for. Build your own skincare ritual or connect with one of our spas to get professional input. Either way, we firmly believe that Olive Roe will suit your unique needs and leave your skin feeling great every day.
You spend time and energy thinking about what to put in and on your body because you care deeply about your health. We’re excited to help make that process more simple for you.
